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	<title>Comments for Lingerie for your feet by Tootsie Shoppe</title>
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	<link>http://tootsieshoppe.com</link>
	<description>The sexiest new trend in lingerie!</description>
	<lastBuildDate>Sat, 21 Jan 2012 13:14:16 +0000</lastBuildDate>
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		<title>Comment on Tootsie Shoppe Foot Lingerie &#8211; A real-life case study on entrepreneurship and current day marketing strategies. by Jane Cunningham</title>
		<link>http://tootsieshoppe.com/tootsie-shoppe-foot-lingerie-a-real-life-case-study-on-entrepreneurship-and-current-day-marketing-strategies/#comment-283</link>
		<dc:creator>Jane Cunningham</dc:creator>
		<pubDate>Sat, 21 Jan 2012 13:14:16 +0000</pubDate>
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		<description>Love this idea!I have never seen anything like this. So adorable and sexy!</description>
		<content:encoded><![CDATA[<p>Love this idea!I have never seen anything like this. So adorable and sexy!</p>
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		<title>Comment on Tootsie Shoppe Contest, by Everything-Beautiful.com by Tiffany Crews</title>
		<link>http://tootsieshoppe.com/tootsie-shoppe-contest-by-everything-beautiful-com/#comment-278</link>
		<dc:creator>Tiffany Crews</dc:creator>
		<pubDate>Sat, 07 Jan 2012 03:08:46 +0000</pubDate>
		<guid isPermaLink="false">http://tootsieshoppe.com/?p=1780#comment-278</guid>
		<description>Oooohhhhhh I would wear these everywhere!!!</description>
		<content:encoded><![CDATA[<p>Oooohhhhhh I would wear these everywhere!!!</p>
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		<title>Comment on Tootsie Shoppe Foot Lingerie &#8211; A real-life case study on entrepreneurship and current day marketing strategies. by MB</title>
		<link>http://tootsieshoppe.com/tootsie-shoppe-foot-lingerie-a-real-life-case-study-on-entrepreneurship-and-current-day-marketing-strategies/#comment-276</link>
		<dc:creator>MB</dc:creator>
		<pubDate>Fri, 06 Jan 2012 17:53:37 +0000</pubDate>
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		<description>I would target wedding websites, bridal shows, bridal boutiques and anything wedding related. Also getting as many people to blog about it sure helps spread the word fast! I found your photo on pinterest.com that someone posted. I think you have a great idea and shouldn&#039;t give up! I think this would also be great in (sleepwear/lingere) places like Victoria&#039;s Secret, Fredericks of Hollywood, etc. Have you tapped into the US market yet?</description>
		<content:encoded><![CDATA[<p>I would target wedding websites, bridal shows, bridal boutiques and anything wedding related. Also getting as many people to blog about it sure helps spread the word fast! I found your photo on pinterest.com that someone posted. I think you have a great idea and shouldn&#8217;t give up! I think this would also be great in (sleepwear/lingere) places like Victoria&#8217;s Secret, Fredericks of Hollywood, etc. Have you tapped into the US market yet?</p>
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		<title>Comment on Tootsie Shoppe Foot Lingerie &#8211; A real-life case study on entrepreneurship and current day marketing strategies. by Liz</title>
		<link>http://tootsieshoppe.com/tootsie-shoppe-foot-lingerie-a-real-life-case-study-on-entrepreneurship-and-current-day-marketing-strategies/#comment-265</link>
		<dc:creator>Liz</dc:creator>
		<pubDate>Fri, 16 Dec 2011 20:37:25 +0000</pubDate>
		<guid isPermaLink="false">http://tootsieshoppe.com/?p=1766#comment-265</guid>
		<description>As Kristen, what would you do at this point?
 -If I was in Kristen&#039;s &quot;shoes&quot;, I would market to ladies who are just getting out of college. When I left college four years ago, I had no clue how to truly dress profesionally, including hoisery. I discovered this website through pinterest.com and I immediately became excited to find a wonderful product that goes with different styles. 

What marketing tactics can Kristen use to boost sales on the TootsieShoppe.com website?
  -Kristin, if you have the ability to reach out to seniors in college by attending some type of networking fairs/career fairs/entreprenuer fairs, absolutely do so! 

What else can Kristen do to keep the business alive?
  -Set up a table at Chamber of Commerce Events in large cities that have a younger generation. 

Should Kristen sell her business to a competitor? If so, who would be a strategic fit?
   -I am not sure if selling half of the business is an option, but do not sell something that you worked so hard on.</description>
		<content:encoded><![CDATA[<p>As Kristen, what would you do at this point?<br />
 -If I was in Kristen&#8217;s &#8220;shoes&#8221;, I would market to ladies who are just getting out of college. When I left college four years ago, I had no clue how to truly dress profesionally, including hoisery. I discovered this website through pinterest.com and I immediately became excited to find a wonderful product that goes with different styles. </p>
<p>What marketing tactics can Kristen use to boost sales on the TootsieShoppe.com website?<br />
  -Kristin, if you have the ability to reach out to seniors in college by attending some type of networking fairs/career fairs/entreprenuer fairs, absolutely do so! </p>
<p>What else can Kristen do to keep the business alive?<br />
  -Set up a table at Chamber of Commerce Events in large cities that have a younger generation. </p>
<p>Should Kristen sell her business to a competitor? If so, who would be a strategic fit?<br />
   -I am not sure if selling half of the business is an option, but do not sell something that you worked so hard on.</p>
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